Oracle's most popular technology newsletter: Database Insider Newsletter's July Edition is now available!

Includes:

• Exclusive interview with IOUG President Andy Flower
• Migrating from Sybase to Oracle Database
• Customer stories and podcasts
• Tips and techniques
• Upcoming Events not to miss
• much more

Available online.

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Oracle has started rolling out Oracle Exadata Intelligent Warehouse solutions based on Oracle Exadata, which deliver pre-built advanced analytics tailored for the retail and communications industries. These solutions include Oracle Data Model, Oracle Business Intelligence, Oracle Exadata, Oracle OLAP and Oracle Data Mining and offer:

• Deep industry-specific insight to all business users
• Extreme performance and unlimited scalability
• Fast time-to-value and easy adaptability

With Oracle Exadata Intelligent Warehouse solutions, you can be up and running quickly with an industry-leading data warehousing solution tailored for your specific industry. Learn more now.

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As Larry Ellison mentioned in the Q4 analyst call last week, "the 2011 Exadata pipeline continues to grow and is now approaching $1 billion, making Exadata the fastest-growing new product in Oracle history. " The high customer demand for Oracle Exadata can be attributed to its unique value proposition: only Oracle Exadata provides extreme performance for both data warehousing and OLTP applications on the same database machine.

This value proposition resonated with Hokuriku Coca-Cola Bottling. It was looking for a high-speed data solution for its data warehouse yet at the same time, was looking to reduce the number of physical servers, as well as cut server licensing and maintenance costs.

As this new case study describes, Hokuriku Coca-Cola Bottling was running a large number of systems, an Oracle Database and a Teradata data warehouse to process and analyze sales and order data from Coca-Cola retailers and vending machines. The amount of data could reach more than 5 million records a month. As the volume of data increased, it started taking longer to store, extract, process, and load it into the data warehouse. Queries and batch processing slowed down, hampering the ability of staff to work efficiently.

To address these issues, Hokuriku Coca-Cola Bottling engaged HISCOM, the systems integration business of the Hokuriku Coca-Cola Bottling Co., to implement Oracle Exadata. Oracle Exadata enabled Hokuriku Coca-Cola Bottling to improve its data processing speed by more than 3,000%, which shortened batch processing time by 97% and enabled complex search queries to be completed in five seconds, compared to three minutes in the past. And because they could consolidate their OLTP database and data warehouse onto a single Oracle Exadata Database Machine, Hokuriku Coca-Cola Bottling also eliminated its Teradata data warehouse licensing costs.

Read the case study.

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In a press release today, Oracle announced the general availability of Oracle Application Express release 4.0, the popular application development tool included at no additional cost with every edition and release of Oracle Database 11g. This latest release streamlines the development of Web-centric database applications and includes new Dynamic Actions, plug-ins, RESTful Web services, Websheets, and improved themes for a modernized user interface.

Download Oracle Application Express release 4.0 today from Oracle Technology Network.

Learn more about Oracle Application Express here.

By answering a few quick, simple questions about your storage practices, this nifty little assessment will help you determine how well you are managing your storage, whether you're doing everything possible to optimize performance and to mitigate the risk of information loss - all while keeping costs under control.

You'll learn how you can use Oracle's storage management solutions to optimize your storage infrastructure and deliver a cost-effective, scalable information management platform that is easy to manage and that delivers the performance and availability required today and in the future.

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Oracle TimesTen In-Memory Database
If You Need Low-Latency And Real-Time Access To Data, This Is The Webcast For You.

Register Today for this live Webcast!
Thursday, June 24th at 10:00am PT | 1:00pm ET

Sometimes having the right data is not enough. If that data takes too long to access, customers can be unhappy, business opportunities can be lost, and additional costs can be incurred. If you need extremely fast transaction processing speed for mission-critical applications such as real-time billing, low-latency trading, and risk/fraud analysis, Oracle has a solution.

Join us for a complimentary live Webcast featuring Oracle Vice President Marie-Anne Neimat who will discuss how to:

• Achieve microsecond response to SQL transactions by leveraging in-memory database technology in your response-time critical applications
• Deploy Oracle TimesTen In-Memory Database standalone, or as an in-memory cache to accelerate your Oracle database applications

Guest Speakers
Marie-Anne Neimat, Vice President Oracle TimesTen
Peter Jeffcock, Senior Principal Product Director


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Advances in data-management architecture - including CPU, memory, storage, I/O, and the database - have been steady but piecemeal. In this report, Merv Adrian describes how Oracle Exadata not only provides the latest technology in each part of the data-management architecture, but also integrates them under the full control of one vendor with a unified approach to leveraging the full stack. He writes, "the real "secret sauce" of Oracle Exadata V2 is the way in which these technologies complement each other to deliver additional performance and scalability."

Merv interviews two Exadata customers, Banco Transylvania and TUI Netherlands, and concludes that early indications are that Oracle Exadata is delivering on its promise of extreme performance and scalability. His recommendation to IT is to target corporate applications with the biggest potential for speed-based enhancement, and consider whether Oracle Exadata V2 can cost-effectively enable new ways to use these for competitive advantage.

Read the full report.

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With the release of Oracle Database 11g Release 2 Enterprise Edition, Oracle has further enhanced its long-standing commitment to joint Oracle and SAP AG customers. Get more details on the release.

The Oracle Database Insider sat down with Gerhard Kuppler, senior director Corporate SAP Account at Oracle, to find out just how much Oracle Database 11g Release 2 can impact SAP customers.

Check out the interview details.

Want to know what's so "smart" about Oracle Exadata Smart Flash Cache? This three minute video explains how Oracle Exadata Smart Flash Cache helps solve the random I/O bottleneck challenge and delivers extreme performance for consolidated database applications.

Exadata Smart Flash Cache is a feature of the Sun Oracle Database Machine. With it, you get ten times faster I/O response time and use ten times fewer disks for business applications from Oracle and third-party providers.

Read the whitepaper for more information.

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The 2010 ESG annual customer survey is now available. As part of it, ESG interviewed 300 customers about their IT priorities and, unsurprisingly, "Manage Data Growth" is top of the list.

Perhaps less self-evident is the proposed solution to target this prime concern: "Often overlooked because it is a database platform, Oracle Database 11g offers additional capabilities such as automatic storage management (ASM), advanced data compression, and data protection that make managing data growth much easier for organizations of any size."

The paper goes on to discuss these capabilities and highlights their potential benefits.

Oracle Database 11g Helps Control Exponential Data Growth - a worthwhile read for anyone having to deal with rapidly increasing amounts of data.

Download your free copy here.

If you missed our live webcast Extreme Performance for Consolidated Workloads with Oracle Exadata last week, the replay is now available.

Watch the free on-demand webcast in which Tim Shetler, Vice President of Oracle Database Product Management, and Richard Exley, Consulting Member of Technical Staff, discuss how Oracle Exadata can help you can significantly improve application performance and reduce infrastructure costs by consolidating transaction processing, data warehousing, or mixed workloads on Oracle Exadata.

Note: (1) Turn off pop-up blockers if the slides do not advance automatically. (2) Slides are available for download.

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Free Webinar: "Add Maps to Your Java Applications - The Easy Way"

Wednesday May 26 at 9:00am Pacific Time

Putting maps in your apps is a great way to put your apps on the map! Maps provide a location context that can trigger those "aha" moments leading to better business decisions.

Tune into this free webinar to find out how easy it is to leverage spatial and location data, much of which is already in your Oracle Database. NAVTEQ's Dan Abugov and Oracle's Shay Shmeltzer combine their considerable experience with Oracle Spatial and Java application development to demonstrate how you can quickly and easily add maps to your Java applications, leveraging Oracle Spatial 11g, Oracle Fusion Middleware MapViewer, Oracle JDeveloper and ADF 11g. Register here.

Learn more about Oracle spatial and location technology

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Seen around the Orange County Convention Center in Orlando Florida at the May 16-19th SAPPHIRE 2010 conference

Oracle Database is the #1 Database for SAP applications

Oracle Database 11g Release 2 is available for SAP. By upgrading you can lower the cost of your SAP applications infrastructure and improve your quality of service, so we encourage you to consider the upgrade.

To help communications service providers (CSPs) manage and analyze rapidly growing data volumes cost effectively, Oracle recently introduced the Oracle Communications Data Model (OCDM).

With the OCDM, CSPs can achieve rapid time to value by quickly implementing a standards-based enterprise data warehouse that features communications industry-specific reporting, analytics and data mining.

The combination of the OCDM, Oracle Exadata and the Oracle Business Intelligence (BI) Foundation represents the most comprehensive data warehouse and BI solution for the communications industry.

Hong Kong Broadband Network, the fastest growing and second largest broadband service provider in Hong Kong, enhanced its data warehouse using Oracle Communications Data Model. It went live with OCDM within three months, and has increased its subscriber base by 37 percent in six months and reduced customer churn to less than one percent.

Read more about HKBN's use of OCDM.

Read more about OCDM

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When and Where:
Tuesday June 15, 2010 from 8:00 am - 5:30 pm
Hyatt Regency Reston, Reston VA

This full-day FREE event offers a great learning and networking opportunity. With support from Oracle database application development experts, you'll get valuable hands-on experience developing database-backed apps with the latest Oracle tools and frameworks.

Oh yeah, you get to use your own notebook and download some cool and very useful materials.

Find out more and register here.

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If you missed our live webcast Lower the Cost of SAP Applications with Oracle Database 11g earlier this week, the replay is now available.

Watch the free on-demand webcast in which Gerhard Kuppler, Oracle's Director of SAP Alliances, talks about the #1 database for SAP Applications. As of April, Oracle Database 11g Release 2 is available for SAP. By upgrading you can lower the cost of your SAP applications infrastructure and improve your quality of service, so we encourage you to consider the upgrade.

Note: (1) Turn off pop-up blockers if the slides do not advance automatically. (2) Slides are available for download.

The May Edition of the Database Insider newsletter is now available. This edition covers customer successes with Oracle Database, upcoming events not to be missed as well as headlining news articles:

• Oracle Application Express 4.0 Will Rock Kaleidoscope 2010
• Fast-track to Oracle Database 11g with Oracle Consulting
• Save 10% on Oracle Database Management Packs

Check it out here.

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Philippine Savings Bank (PS Bank) recently deployed the Sun Oracle Database Machine to underpin its enterprise-wide analytics platform. Now, the response times for queries and requests that used to take from three hours to several days is completed in less than one minute with near real-time updates.

Read the press release.

EFU General Insurance also announced this week that they have deployed the Sun Oracle Database Machine. With Oracle, EFU will be able to open more sales channels via the Web and facilitate integration with other companies. As a result, more quality services can be offered to its customers via the Web because of the more agile and reliable IT infrastructure. In addition, a centralized IT environment will offer the EFU management a real time view of key information, enabling EFU to analyze business trends and make timely decisions.

Read the press release.

Let us know about your Sun Oracle Database deployment!

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Sharp HealthCare is an award-winning integrated regional health care delivery system based in San Diego, California. Sharp HealthCare's data warehouse forms a vital part of the information system's infrastructure and is used to separate business intelligence reporting from time-critical health care transactional systems.

Faced with tremendous data growth, Sharp HealthCare decided to replace their existing Microsoft products with a solution based on Oracle Database 11g and to implement Oracle Advanced Compression.

Join us to hear directly from the primary DBA for the Data Warehouse Application Team, Kim Nguyen, how the new environment significantly reduces Sharp HealthCare's storage requirements and improves query performance.

Happy Anniversary to Tom Kyte's AskTom.oracle.com! Ten years of nuturing and advising the Oracle Database community is certainly a milestone to celebrate. With your first question being asked and answered in early 2000 about Oracle 7.3 on a Sun 5.5.1 machine - we recognize and appreciate the value of AskTom's informaton and insight to the industry.

Well done and THANK YOU Tom!
the Database Insider Team